{"$schema":"https://elozeo.com/schema/decision/v1","company":"Acme Billing","generatedAt":"2026-10-22T06:42:00Z","objective":{"id":"cac-q4","label":{"en":"Blended CAC −15% in 90 days","fr":"CAC global −15 % en 90 jours"},"metric":"blended_cac_eur","unit":"eur","baseline":439,"target":373,"current":412,"start":"2026-09-15","end":"2026-12-14"},"topics":[{"id":"invoice-template","label":{"en":"Invoice templates","fr":"Modèles de facture"},"searches":14800,"lead":{"organic":"you","ads":"gap","ai":"gap"},"rival":null,"figure":{"en":"Dropped from #2 to #6 this week","fr":"Passé de n° 2 à n° 6 cette semaine"}},{"id":"invoicing-software","label":{"en":"Invoicing software","fr":"Logiciel de facturation"},"searches":12100,"lead":{"organic":"rival","ads":"you","ai":"rival"},"rival":"Globex Invoicing","figure":{"en":"CPC +38% in 7 days","fr":"CPC +38 % en 7 jours"}},{"id":"e-invoicing-2026","label":{"en":"E-invoicing 2026","fr":"Facture électronique 2026"},"searches":9900,"lead":{"organic":"gap","ads":"gap","ai":"rival"},"rival":"Globex Invoicing","figure":{"en":"Globex cited in 17 of 20 AI answers","fr":"Globex cité dans 17 réponses IA sur 20"}},{"id":"free-invoice","label":{"en":"“Free” invoice searches","fr":"Recherches « facture gratuite »"},"searches":8100,"lead":{"organic":"rival","ads":"you","ai":"gap"},"rival":"Initech Finance","figure":{"en":"€1,240/mo spent, 0 trials in 90 days","fr":"1 240 €/mois dépensés, 0 essai en 90 jours"}},{"id":"brand","label":{"en":"Your brand","fr":"Votre marque"},"searches":6600,"lead":{"organic":"you","ads":"you","ai":"you"},"rival":null,"figure":{"en":"€980/mo on clicks organic already wins","fr":"980 €/mois de clics déjà gagnés en organique"}},{"id":"best-app","label":{"en":"Best invoicing app","fr":"Meilleure app de facturation"},"searches":5400,"lead":{"organic":"rival","ads":"you","ai":"rival"},"rival":"Globex Invoicing","figure":{"en":"Paid is your only way in","fr":"Le payant est votre seule entrée"}},{"id":"reminders","label":{"en":"Payment reminders","fr":"Relances de paiement"},"searches":4400,"lead":{"organic":"gap","ads":"gap","ai":"you"},"rival":null,"figure":{"en":"Your study cited in 60% of AI answers","fr":"Votre étude citée dans 60 % des réponses IA"}},{"id":"globex-alternative","label":{"en":"Alternatives to Globex","fr":"Alternatives à Globex"},"searches":1300,"lead":{"organic":"rival","ads":"rival","ai":"rival"},"rival":"Initech Finance","figure":{"en":"Initech leads on all three","fr":"Initech mène partout"}}],"decisions":[{"id":"demand-gen-apps","rank":0,"objective":"cac-q4","topic":"invoicing-software","channel":"sea","title":{"en":"Exclude mobile apps from Demand Gen","fr":"Exclure les applications mobiles de Demand Gen"},"action":{"en":"Exclude the mobile app category from the 2 Demand Gen campaigns.","fr":"Exclure la catégorie applications mobiles des 2 campagnes Demand Gen."},"why":{"en":"3,900 clicks, 0 trials","fr":"3 900 clics, 0 essai"},"evidence":[{"label":{"en":"Clicks from apps, 60 days","fr":"Clics depuis les applications, 60 jours"},"value":"3,900","source":"google_ads.placements"}],"expected":{"metric":"wasted_spend_eur","change":-530,"unit":"eur_month","horizonDays":30},"guardrails":[],"executor":{"kind":"agency","name":"Brightads"},"status":"checking","decided":"2026-09-19","due":"2026-09-20","check":{"metric":"demand_gen_trials","at":"2026-10-25","result":{"en":"€530 a month redirected; trials +18% so far","fr":"530 € par mois réaffectés ; essais +18 % à ce stade"}}},{"id":"late-payments-study","rank":0,"objective":"cac-q4","topic":"reminders","channel":"geo","title":{"en":"Publish the “Late payments 2026” study","fr":"Publier l’étude « Retards de paiement 2026 »"},"action":{"en":"Publish the study from 80,000 reminders sent, with its dataset.","fr":"Publier l’étude sur 80 000 relances envoyées, avec son jeu de données."},"why":{"en":"No brand cited on payment-delay questions","fr":"Aucune marque citée sur les questions de retard de paiement"},"evidence":[{"label":{"en":"AI answers citing anyone","fr":"Réponses IA citant quelqu’un"},"value":"0 of 20","source":"ai_answers"}],"expected":{"metric":"ai_answer_share_pct","change":30,"unit":"pct","horizonDays":30},"guardrails":[],"executor":{"kind":"team","name":"Léa (Content)"},"status":"done","decided":"2026-09-19","due":"2026-10-01","check":{"metric":"ai_answer_share_pct","at":"2026-10-20","result":{"en":"Cited in 60% of answers on that question; 3 backlinks","fr":"Citée dans 60 % des réponses sur cette question ; 3 liens entrants"}}},{"id":"free-negatives","rank":1,"objective":"cac-q4","topic":"free-invoice","channel":"sea","title":{"en":"Cut the “free” searches that never convert","fr":"Couper les recherches « gratuit » qui ne convertissent jamais"},"action":{"en":"Add “free”, “gratuit” and “pdf” as phrase-match negatives on the 3 generic campaigns. Reassign the budget saved to “invoicing software”.","fr":"Ajouter « free », « gratuit » et « pdf » en négatifs (expression) sur les 3 campagnes génériques. Réaffecter le budget économisé à « logiciel de facturation »."},"why":{"en":"214 terms, 660 clicks, 0 trials in 90 days","fr":"214 termes, 660 clics, 0 essai en 90 jours"},"evidence":[{"label":{"en":"Spend, last 30 days","fr":"Dépense, 30 derniers jours"},"value":"€1,240","source":"google_ads.search_terms"},{"label":{"en":"Trials from these terms, 90 days","fr":"Essais depuis ces termes, 90 jours"},"value":"0","source":"google_ads.conversions"}],"expected":{"metric":"wasted_spend_eur","change":-1240,"unit":"eur_month","horizonDays":7},"guardrails":[{"en":"Don’t add negatives to the brand campaign","fr":"Ne pas ajouter de négatifs à la campagne marque"},{"en":"Don’t raise any bid by more than 20%","fr":"Ne monter aucune enchère de plus de 20 %"}],"executor":{"kind":"agent","name":"Ads agent"},"status":"now","decided":"2026-10-22","due":"2026-10-24","check":{"metric":"wasted_spend_eur","at":"2026-11-07","result":null}},{"id":"brand-pause","rank":2,"objective":"cac-q4","topic":"brand","channel":"sea","title":{"en":"Pause brand bidding for a 14-day test","fr":"Pause des enchères marque, test de 14 jours"},"action":{"en":"Pause the brand campaign for 14 days. Watch total brand clicks (paid + organic) daily; resume if they drop more than 5%.","fr":"Mettre en pause la campagne marque pendant 14 jours. Suivre chaque jour les clics marque totaux (payants + organiques) ; reprendre s’ils baissent de plus de 5 %."},"why":{"en":"No rival on 92% of brand auctions; organic #1","fr":"Aucun concurrent sur 92 % des enchères marque ; organique n° 1"},"evidence":[{"label":{"en":"Brand spend, last 30 days","fr":"Dépense marque, 30 derniers jours"},"value":"€980","source":"google_ads.campaigns"},{"label":{"en":"Auctions with no rival","fr":"Enchères sans concurrent"},"value":"92%","source":"google_ads.auction_insights"},{"label":{"en":"Organic position on the brand","fr":"Position organique sur la marque"},"value":"#1","source":"search_console"}],"expected":{"metric":"paid_spend_eur","change":-980,"unit":"eur_month","horizonDays":14},"guardrails":[{"en":"Resume at once if a rival starts bidding on the brand","fr":"Reprendre aussitôt si un concurrent enchérit sur la marque"}],"executor":{"kind":"agency","name":"Brightads"},"status":"running","decided":"2026-10-21","due":"2026-11-04","check":{"metric":"brand_clicks_total","at":"2026-11-05","result":null}},{"id":"e-invoicing-guide","rank":3,"objective":"cac-q4","topic":"e-invoicing-2026","channel":"geo","title":{"en":"Publish the e-invoicing 2026 readiness guide, with your data","fr":"Publier le guide facture électronique 2026, avec vos données"},"action":{"en":"Publish a readiness guide with a checklist and the survey of 1,200 customers (who is ready, by company size). Link it from the pricing and onboarding pages.","fr":"Publier un guide de mise en conformité avec une check-list et l’enquête sur 1 200 clients (qui est prêt, par taille d’entreprise). Le lier depuis les pages tarifs et inscription."},"why":{"en":"9,900 searches a month, no page; AI answers cite Globex","fr":"9 900 recherches par mois, aucune page ; les IA citent Globex"},"evidence":[{"label":{"en":"Monthly searches","fr":"Recherches par mois"},"value":"9,900","source":"dataforseo.search_volume"},{"label":{"en":"AI answers citing Globex","fr":"Réponses IA citant Globex"},"value":"17 of 20","source":"ai_answers"}],"expected":{"metric":"ai_answer_share_pct","change":10,"unit":"pct","horizonDays":45},"guardrails":[{"en":"Every figure from the survey dataset; no unsourced claim","fr":"Chaque chiffre vient de l’enquête ; aucune affirmation sans source"}],"executor":{"kind":"team","name":"Léa (Content)"},"status":"proposed","decided":null,"due":"2026-11-20","check":{"metric":"ai_answer_share_pct","at":"2026-12-10","result":null}}]}