Where the ad budget leaks
Each leak with its evidence, its monthly cost and the action that stops it. Your agency executes; you decide.
Identified this month
€3,960 21.5% · 5 leaks
- Search terms €1,240
- Brand bidding €980
- Cannibalisation €870
- Placements €530
- Landing page €340
Leaks
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Evidence214 terms · 660 clicks · 0 trials in 90 days (e.g. “free invoice maker”, “facture gratuite pdf”)
ActionAdd “free”, “gratuit”, “pdf” as negatives on the 3 generic campaigns
Spend and waste, 12 weeks
SpendWaste