The long-term memory of acquisition
Every decision, why it was taken and what it did, month after month. It stays when people and agencies change, and long after a chat with an AI assistant would have forgotten.
Decisions
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Ads Pause brand bidding for 14 days
WhyNo rival on 92% of brand auctions; organic #1
Measured outcome Being measured
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Ads Exclude mobile apps from Demand Gen
Why3,900 clicks, 0 trials
Measured outcome €530 a month redirected; trials from Demand Gen +18%
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AI Publish the “Late payments 2026” study
WhyNo brand cited on payment-delay questions
Measured outcome Cited in 60% of answers on that question; 3 backlinks
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Ads Agency switch for Google Ads
WhyHandover pack exported: every campaign change since March kept
Measured outcome New agency productive in 4 days instead of a month
Team and access
- HugoCEO · owner
- CamilleGrowth lead · editor
- LéaContent · editor
- Brightads (agency)Google Ads · read only