Execution mode
One decision at a time, in the order of the track. Each is a brief your team, your agency or an agent executes as written, and its outcome is checked.
- ◎ €373 by 14 Dec
Now · the fastest return on the track
Cut the “free” searches that never convert
Add “free”, “gratuit” and “pdf” as phrase-match negatives on the 3 generic campaigns. Reassign the budget saved to “invoicing software”.
- €1,240Spend, last 30 days
- 0Trials from these terms, 90 days
Why: 214 terms, 660 clicks, 0 trials in 90 days
Expected −€1,240 a month within 7 days
Who executes it
Don’t
- Don’t add negatives to the brand campaign
- Don’t raise any bid by more than 20%
See it on the board ↗
Machine-readable: the same records for people and for agents. All decisions as JSON ↗