Paid and organic: where they collide
Rows: how you bid. Columns: where you rank without paying. Pick a cell to see its queries.
Paying where you already win
€870 11 queries already in the top 3
Nobody finds you
17 queries neither paid nor found
The matrix
Top 3
4–10
11+
Not found
Paid, high bid
Paid, low bid
Not paid
Paying where you already win Nobody finds you
Queries in this cell · Paid, high bid × Top 3
| Query | Paid | Organic position | Organic clicks | What to do |
|---|---|---|---|---|
| acme billing | €610 · 1,420 clicks | 1 | 980 | Brand: in the pause test |
| invoicing software small business | €320 · 150 clicks | 2 | 210 | Lower the bid by 30%, watch total clicks |
| logiciel facturation auto-entrepreneur | €280 · 130 clicks | 3 | 160 | Lower the bid by 30% |